Throughout the forecast period, menswear in the UK will see growth opportunities but will still feel the impact of shifting preferences and cost-conscious consumption. Adaptability will be critical for retailers and due to the continued digital diversification of the retail landscape, further investment in sustainability and technology will prove imperative.
Shifting consumer habits within local menswear in the face of economic uncertainty in 2024 will continue into the forecast period, and market polarisation will likely continue with consumers choosing to either purchase less at a higher price or opt for budget purchases. Menswear consumers have become increasingly value-driven, and this will prove imperative to brand strategies moving forward.
Sustainability regulations will impact brand strategies across menswear brands in the UK throughout the forecast period. Forthcoming regulations around transparency with Digital Product Passport legislation coming into effect in 2026, the government’s proposed plan to implement UK legislation around extended producer responsibility (EPR), and the continued impact of the EU Green Deal, will shape the future of sustainability in menswear.
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Understand the latest market trends and future growth opportunities for the Menswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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