The menswear market in Singapore is poised for transformation over the next five years, blending strong athleisure trends with a growing demand for fashion-forward choices. Sportswear brands like Nike and Adidas will likely remain dominant, fuelled by the popularity of casual styles and active lifestyles.
Sustainability and multifunctionality are becoming defining attributes in menswear, reflecting the evolving values and lifestyle needs of contemporary shoppers. Eco-conscious consumers increasingly favour brands that prioritise sustainable materials and ethical production processes.
As a retail channel for menswear, e-commerce is poised for robust growth, driven by evolving shopping habits and rapid digitalisation. Modern consumers are increasingly gravitating towards online platforms for their fashion needs, drawn by the vast selection of products, ease of browsing, and time-saving convenience.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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