With the fierce competition in menswear in China, in the forecast period a slight negative retail current value CAGR is anticipated. Changes in lifestyle are also expected to impact the types of products purchased.
Amidst the fierce competition in menswear in China, and the rise of a digitalised world, many leading brands are heavily investing in direct-to-consumer (DTC) strategies to enhance customer experiences. By increasing the proportion of self-operated stores and leveraging consumer preference data, these brands aim to create a more seamless shopping experience.
A major trend likely in menswear in China in the future is that players will increasingly focus on creating high-performance garments for men, incorporating high-tech, sustainable, and protective materials, combined with practical designs. Today, people are becoming more concerned about environmental pollution, viral threats, and technological advances, which has led to a heightened desire for safety and protection.
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Understand the latest market trends and future growth opportunities for the Menswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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