Although the outlook for menswear in South Africa is positive over the forecast period, the high cost of living will mean that many local consumers will remain conscious of their purchases. As a result, some will continue to carefully plan outfits, and choose quality over passing trends, including wardrobe staples and timeless designs which can be worn for a longer period.
Social media, along with the reality of climate change, is playing a key role in educating consumers about the impact of their purchases on the environment. As a result, an increasing number of South Africans are choosing to be more sustainable, as long as such practices do not entail spending more money.
Although there is a drive towards value, South African consumers are highly aspirational and tend to have a preference for international and well-known brands that are not only known for their quality but are also seen as a status symbol. Despite their high prices, such purchases are often supported by credit facilities.
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Understand the latest market trends and future growth opportunities for the Menswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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