With the Greek population, particularly the younger generation, becoming more active, menswear that combines both style and functionality will become increasingly essential. The rise of athleisure - a blend of athletic and leisurewear - has emerged as a dominant trend and is expected to represent a significant share of the market over the forecast period.
Sustainability is poised to be a defining trend in fashion over the forecast period. Currently, fast fashion giants like Zara, Oysho, H&M, and Pull&Bear dominate menswear in Greece, but consumer attitudes are shifting as awareness grows about the unsustainable practices inherent in fast fashion.
E-commerce projected to experience significant growth over the forecast period, while offline retail channels are expected to see a decline. This shift is being largely driven by the younger generation, for whom social media interactions and online reviews have become major factors influencing their purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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