Over the coming years, menswear is set to witness low but steady volume and constant value growth. Apparel retailers and brands are investing more in menswear and increasing space for men’s collections, with this trend expected to last over the forecast period.
Although competition is set to rise over the coming years, with the emergence of new players and the rising popularity of ultra-fast fashion labels, Zara is likely to maintain its top ranking. Positioned as a mid-range label and offering wide collections at reasonable prices, Zara has been able to build a solid consumer base in menswear.
Traditionally, Portuguese men purchase fewer pieces of clothing, with a focus on quality above quantity. However, some young men (aged up to 35 years) are moving away from traditional consumption patterns, and towards purchasing behaviour that is common among women.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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