Like womenswear, sales of menswear are expected to stagnate in retail volume terms while they are projected to post a small decline in value terms (at constant 2024 prices). This is in part because many consumers are becoming more cautious with their discretionary expenditure, while they are also increasingly opting for more sustainable options such as second-hand menswear.
The retail distribution of menswear in Italy is expected to continue undergoing digital transformation. With the adoption of omnichannel strategies and the use of advanced technologies such as AI, retailers in Italy are expected to increasingly place digital services at the centre of the shopping experience.
Over the forecast period it is expected that artificial intelligence (AI) will play an increasingly important role within fashion in Italy, including within menswear. For example, in 2024, apparel and footwear specialist Brunello Cucinelli invested in AI by launching a new website that allows the content to respond differently depending on the visitor.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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