The luxury/premium segment in menswear holds potential for further over the forecast period. Women’s luxury has already made considerable progress, and there are potentially higher expectations for menswear compared to womenswear in this sense, as men are keen to purchase and show off ‘status symbol’ labels.
Maintaining local identity will continue to be a strong point over the forecast period. Indeed, K-trends remain strong across a number of countries, from K-fashion to K-beauty to K-drama and music, through to K-food.
A key to success lies in understanding and collaborating effectively with major platforms like the aforementioned Musinsa, along with and 29CM, with the latter acquired by the former in 2021 for a reported USD265 million. The platforms are managed independently, while sharing an integrated growth strategy, with Musina integrating Artificial Intelligence (AI) across all its platforms to provide personalised recommendations.
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Understand the latest market trends and future growth opportunities for the Menswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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