Just as womenswear brands increase their offer of other complementary categories, menswear brands also increase their product portfolio by incorporating scarves, hats, socks, underwear and perfumes, offering consumers a wider range of products with the aim of increasing tickets or offering products with lower tickets and managing to convert a greater number of visits into sales. Brands such as Kevingston or Devre among others are expanding their offer to other categories.
With the change of Argentina’s government in December 2023 and the sharp increase in the price of the dollar, the process of importing products has become easier. This trend should facilitate the entry of new international brands in the forecast period as well as imported supplies for brands that already have a presence in the country.
One of the key characteristics of fashion is its dynamism, and menswear is no exception. Men will devote increasing importance to their outfits and to the trends of each season.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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