While formal menswear will continue to see sales increase in the forecast period, male consumers will favour more comfortable apparel. Even more so than women, Romanian men will put more accent on functionality and comfort, especially in the context of a dynamic lifestyle.
The competitive environment in menswear will become even more dynamic during the forecast period, with an expanding range of products of all prices and quality. Cities beyond Bucharest, like Cluj, Iasi, Timisoara, are seeing increased interest in premium menswear due to rising incomes and more luxury-focused shopping options.
Menswear brands are seeing higher levels of consumer engagement online, particularly during discount events like Black Friday, as price-sensitive Romanians look for deals. While in-store shopping remains popular, online platforms are expanding reach, especially among young men accustomed to e-commerce.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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