Male consumers will continue to appreciate the all-under-one-roof strategy when it comes to their shopping missions, which helps to make the shopping experience more efficient. Therefore, retailers which offer multiple brands and types of apparel and footwear will continue to attract attention – especially those which offer an omnichannel strategy.
Increased purchasing power over the forecast period is likely to boost sales of high-end brands in menswear. While women are more inclined to purchase second-hand items, with designer brands falling under this area, along with buying a wider range of apparel, men are more inclined to purchase certain set pieces and brands which they like and trust, with a simpler philosophy to the purchasing process.
The escalating popularity and accessibility of multi-brand e-commerce platforms, such as Temu, Shein, About You, Glami, Zalando and more, are expected to attract a larger male customer base over the forecast period. The main drivers here include access to less common brands which can be found in one convenient place, instead of having to shop around for them, alongside affordable pricing, avoidance of in-store shopping, and overall convenience which suits male shoppers in particular.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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