The menswear market in Thailand is poised for continued growth in both volume and value (at constant 2024 prices) over the forecast period, driven by an increasingly fashion-forward and sophisticated consumer base. As customers become more discerning, they will seek out stylish and versatile apparel that can be seamlessly incorporated into various aspects of their lives.
Streetwear will continue to be a dominant force in the Thai menswear market, moving forward. New brands are tapping into the growing appeal of streetwear, with Thanachira, for example, planning to expand its portfolio with a Japanese streetwear brand, further diversifying the range of offerings available to Thai consumers.
As in other areas of the apparel and footwear industry, the Thai menswear market is increasingly adopting sustainability in both production processes and product development. Local brands are focusing on eco-friendly materials, such as recycled fabrics, and incorporating sustainable production practices to meet a growing consumer demand for environmentally conscious fashion.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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