In Japan, plant-based dairy is forecast to see a continued retail volume decline in the forecast period, driven by soy drinks, as a result of the category's maturity, as well as inflationary pressures. Despite this, soy milk remains deeply integrated into the Japanese diet, alongside other soy-based foods, such as natto and miso.
In 2024, other plant-based milk and plant-based yoghurt saw the entry of traditional dairy manufacturers, bringing with them promises of expansive promotions and a variety of flavours, which are expected to contribute significantly to growth. For instance, Megmilk Snow Brand has ambitious sales targets for its alternative food products, aiming for sales of JPY6 billion by 2025, and JPY20 billion by 2030, including figures from its joint venture with Agrocorp.
The foodservice channel is increasingly crucial not only as a consumer touchpoint for other plant-based milk, but also in accommodating inbound tourists. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition survey, fielded January to February 2024, around 64% of consumers have never or rarely consumed plant-based dairy alternatives, indicating their unfamiliarity to many.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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