Plant-based cheese was affected by the “back-to-basics” shift in 2023, with retail volume and current value sales growing much slower than in previous years of the review period. In 2024, the category is projected to see faster growth rates with more producers testing the water in the niche.
The pressure on brands from private label is likely to intensify, especially in plant-based milk. Retailers are actively expanding their strategies to increase the shelf space dedicated to private label products.
In 2022 and 2023, major players like Liquats Vegetales, Danone and Leche Pascual launched campaigns promoting their plant-based milk alternatives. Their intention was to mimic the texture and nutritional value of traditional milk, with products like Alpro’s This is Not Milk and Leche Pascual's Mimik.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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