The economic crisis in 2024 has negatively impacted the consumption of frozen products, and these types of products are expected to face further challenges in the short term. According to industry sources, one of the biggest challenges is changing consumers' perceptions of fresh food versus frozen alternatives.
Frozen meat and seafood substitutes is expected to show the most dynamic retail volume growth within the overall category during the forecast period. Multinationals such as The Not Company are fast improving coverage area and expanding portfolios, with The Not Company seeing great success from its launch of Not Mila and Not Chicken, as well as collaborations with foodservice operator.
Private label options will gain further ground over the forecast period, following the modest performance seen over the review period. Due to government intervention on prices through programmes like Precios Cuidados and Precios Justos, the prices of leading brands such as Swift, Paty, and Good Mark in frozen processed red meat, and Granja del Sol in frozen meat and seafood substitutes were similar to or even lower than private label alternatives.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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