The introduction of new shelf stable poultry options such as chicken to South Africa could significantly disrupt the shelf stable seafood space, particularly given the country's high domestic consumption of chicken. During the review period, Astral Foods announced that it was planning to launch a shelf stable chicken product in the local market, which had previously remained largely untapped.
The local demand for plant-based products significantly increased over the review period, albeit from a low base. Although the vegan community is growing in South Africa, most of the country’s population is comprised of meat consumers, especially of chicken and red meat, ensuring overall penetration of meat and seafood substitutes in the local market remains low.
Rising incidence of obesity and heart disease in the country is causing notable concern for the South African government, given the burden on an already constrained healthcare system. In January 2023, in line with global trends, the government prepared a draft of the Regulations Relating to the Labelling and Advertising of Foodstuffs, which has been open for public comment.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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