Although foodservice sales of processed meat are expected to continue growing over the forecast period, they are anticipated to remain significantly below pre-pandemic levels. This reflects the long-term impact of the cost-of-living crisis and the normalisation of a more flexitarian diet, where consumers opt for fewer meat-based meals.
To compete with meat and seafood substitutes, manufacturers of processed red meat should focus on inspiring consumers with recipe ideas, as younger generations are less familiar with cooking lamb and pork than beef and poultry. In addition, there is an opportunity for premium meat cuts, such as Wagyu beef, as local consumers are willing to elevate some of their at-home occasions while reducing the frequency of meat consumption.
According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded January to February 2023), 40.4% of UK respondents who are flexitarians follow this diet for environmental concerns.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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