February 2024 saw confirmation of the continued ban on the using meat-based product names such as steak, escalope etc for the naming and labelling of meat substitutes. However, this ban only related to French-made products and therefore foreign brands were allowed to continue using these names.
Sales of processed red meat are expected to remain under pressure over the forecast period. Aside from the cost factor, demand for processed meat has also been negatively impacted by growing concerns around the impact on these products on health and the environment.
When it comes to shopping for hams some French consumers have been switching from pork-based products to poultry hams. Consumers have been making the switch to cheaper chicken options while buying fewer expensive pork hams.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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