Volume sales in processed meat, seafood and alternatives to meat will remain negative over the forecast. However, packaged products will decrease less than those sold by weight.
Bella Bulgaria will remain the overall category leader, offering a wide range of products and brands in chilled processed meat category. The company will continue developing higher-quality products like the recently launched new series under the Orehite Majstorlushki Mezeta (Masterful Appetisers) brand.
Young people are the most health conscious and environmentally concerned among local consumers and will remain the largest consumer group of meat and seafood substitutes. However, the segment will grow more slowly than was seen in the review period because, although small, the market for meat substitutes is gradually becoming saturated.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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