Processed seafood sees scope for recovery over the forecast period, despite the challenges currently faced by inflationary pressures. This is most likely to be seen in chilled processed seafood, as consumers perceive chilled foods to be fresher and healthier than shelf stable or frozen options.
Meat and seafood alternatives will continue to grow over the forecast period, likely driven by chilled and shelf stable options, while frozen variants in this space may not be as popular. Innovation will remain key here, with multiple new product launches expected to continue.
Processed red meat is expected to return to volume growth in the coming years, mainly due to falling inflation but also because the category includes typical foods from the Italian culinary tradition. In particular, cured meats are loved by many Italian consumers, who can choose from a very wide range of products, which differ from region to region.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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