Across the forecast period, innovation will be key for boosting demand and helping manufacturer brands differentiate themselves from private labels. Several notable product launches in 2024 exemplify this trend.
Falling purchasing power and high prices have significantly slowed demand for alternatives to meat, despite the introduction of product innovations. For example, Nobre launched vegetarian slices with chicken flavour in 2024, attempting to appeal to health-conscious consumers.
In response to rising consumer concerns about health and wellbeing, the forecast period is expected to see the launch of new products featuring lower salt and fat levels. There is a notable shift towards options that can be prepared in air fryers as consumers seek healthier alternatives to traditional fried foods.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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