Processed meat is expected to record both retail volume and value increases over the forecast period as a result of the anticipated price stabilisation, promotions, and the further penetration of private label due to the expansion of large retailing chains. Furthermore, large retailing chains are strengthening ties with local ranchers, trying to source as much local meat as possible as this is very important to Croatian consumers, plus it reduces costs due to lower transportation costs.
Processed seafood is set to outperform processed meat in terms of annual volume growth due to the rising availability of a greater variety of fish as modern retailers expand into rural areas. Continental consumers that are used to river fish are starting to eat more sea fish and seafood in general and vice versa.
Meat and seafood substitutes, along with tofu, are relatively limited categories in the Croatian market, offering ample opportunity for further advancement in the years ahead. The number of individuals adopting vegan or vegetarian diets is poised to continue increasing, especially among the younger population looking to reduce their meat consumption.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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