Looking ahead, processed meat, seafood, and alternatives is expected to recover in terms of volume growth during the forecast period, with the pace of unit price growth anticipated to slow down. However, the growth of meat and seafood substitutes is likely to remain modest due to a limited assortment of products and a lack of significant interest from local producers in this category.
The forecasted growth in processed meat will be driven by the convenience of chilled and shelf-stable meat products, particularly as consumers continue to seek quick meal solutions. Busy lifestyles will further stimulate demand for these products.
The increasing interest in healthier alternatives to traditional processed meat is expected to result in a broader assortment of such products. Consumers are anticipated to seek out options that do not contain artificial flavours, additives, or enhancers, and there is expected to be a greater demand for products made from natural ingredients.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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