Austrians will continue to enjoy eating meat over the forecast period, with a greater focus on locally produced options and those highlighted as being ‘made in Austria’. Processed seafood is expected to perform well and demand is set to remain high as more consumers try to reduce their meat intake.
Sustainability, animal welfare and regional products will be key focus areas in terms of category progress and development during the forecast period. For example, processed seafood will see more certified processed seafood products, carrying labels such as ASC (Aquaculture Stewardship Council) or MSC (Marine Stewardship Council).
As Austria’s economy improves some consumers will become more willing to choose higher-quality products within processed meat, seafood and alternatives to meat. Austrians are becoming more discerning about ingredients, their impact on animal welfare and a product’s sustainability credentials - all of which will have a growing influence on purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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