There will be a further expansion in frozen offerings over the forecast period. Supermarket chains such as La Torre will likely expand their ranges, and also move beyond frozen meat, and also offers more diverse ranges in terms of flavourings, more organic offerings, plant-based options and also offerings targeted at children.
Consumers will continue to be price sensitive over the forecast period and value will still be the key driver of sales. Player will offer promotions to support volume sales, especially for chilled ham and tinned tuna, which are both seen as an affordable source of protein.
With consumers increasingly concerned that processed meat is unhealthy, players will focus on healthier positioning. As such, claims such as free from nitrates in terms of red meat will be more common, as well as from additives.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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