The labelling on the packaging of processed seafood products is becoming more informative as consumers show a growing interest about what goes into the food they buy. Over the forecast period, some brands are likely to focus on underlining the nutritional value of their products through health and wellness claims and by tapping into current trends.
Meat and seafood substitutes saw extraordinary grow earlier in the review period, but this dynamism ground to a halt following Russia's invasion of Ukraine. Millions of consumers fled the country following the invasion, many of which were the more affluent middle class consumers who made up a sizeable consumer base for these products.
There is expected to be a focus on chilled processed meat and seafood over the forecast period including the introduction of healthier innovations. These products are largely targeted at middle class consumers who want to save time on cooking without paying for foodservice, with consumers also increasingly looking for healthier options.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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