Despite the decline in small convenience stores and the rise of discount and supermarket chains, Family Frost's direct-selling vans for frozen goods, continued to provide a shopping experience over the review period, that resonates with consumers seeking convenience. This approach has led to steadily increasing sales, particularly in rural areas, and will continue to rise over the next five years.
Across the forecast period, there will be a noticeable shift away from red meat towards increased poultry and seafood consumption. While Hungary has strong culinary traditions centred around red meat dishes, this change reflects a growing consciousness regarding health and sustainability among consumers.
The processed meat landscape in Hungary is increasingly targeting Gen Z through platforms like TikTok, in addition to influencer marketing. In 2023, Gallicoop launched a dedicated TikTok channel to share simple recipes and engaging content aimed at capturing the attention of younger audiences.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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