Over the forecast period, processed meat sales are expected to face sustained pressure as health-conscious consumers increasingly opt for fresh alternatives. The absence of significant product innovation and a limited range of offerings will likely exacerbate the category's challenges.
Processed seafood is poised for steady growth, with shelf-stable and frozen categories continuing to outperform due to their affordability and convenience compared to fresh seafood. Innovations in product variety and premium offerings are expected to drive consumer interest further, while private label brands will remain highly competitive, especially in modern retail channels.
Frozen seafood is anticipated to grow further, supported by rising demand for diverse and premium products. Expanding offerings to include lesser-known fish types and innovative packaging solutions could attract new consumer segments.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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