Processed meat, seafood and alternatives to meat in China is set to see positive retail volume and current value CAGRs in the forecast period. Frozen processed meat is set to see above-average growth, as increasing urbanisation in the country is encouraging consumers to prepare and eat food more efficiently due to less leisure time.
The evolving structure of Chinese households is driving changes in processed meat and seafood. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey, fielded January to February 2024, the average household size in China is projected to continue dropping during the foreseeable future, with the proportion of single-person households steadily rising.
As mindful eating gains greater importance amongst Chinese consumers, there is an increasing focus on the health and nutritional value of daily food choices. Processed meat and seafood, being essential staples for many, are under growing scrutiny for clean labels and health claims, as consumers seek fresher and more nutritious options.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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