The health and wellness trend is expected to play an increasingly significant role in influencing consumers’ food purchases over the forecast period. This trend is already evident, as consumers show interest in reading front-of-pack health claims such as "no added sugar" or those featuring the Health Star Rating (HSR).
Sustainability is expected to increasingly come to the fore across brands and retailers. However, as consumers become less willing to pay a premium for sustainability, the latter is set to transition from a premium feature to an expected standard.
Already recording double-digit retail volume growth in 2024, meat and seafood substitutes in Australia is expected to experience a further dynamic performance over the forecast period, despite predictions for a noticeable slowdown compared to the pre-pandemic period. Investment in this space has slowed, and startups face challenges in raising funding.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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