Processed Meat, Seafood and Alternatives To Meat in Germany

January 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat, Seafood and Alternatives to Meat in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat, Seafood and Alternatives to Meat in Germany?
  • Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Germany?
  • How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Germany?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Processed Meat, Seafood and Alternatives To Meat in Germany - Category analysis

KEY DATA FINDINGS

Challenges for processed red meat but poultry performs better
Seafood perceived as healthier but more dependent on seasonal changes
Meat substitutes become increasingly affordable, with discounters offering products that compete on price with traditional meat
Processed meat will face further scepticism but has room for growth in more premium areas
Health trend likely to support seafood consumption
Meal and seafood substitutes will see further expansion and diversification
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

Staple Foods in Germany - Industry Overview

Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
Table 15 Sales of Staple Foods by Category: Volume 2019-2024
Table 16 Sales of Staple Foods by Category: Value 2019-2024
Table 17 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 18 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 20 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 21 Penetration of Private Label by Category: % Value 2019-2024
Table 22 Distribution of Staple Foods by Format: % Value 2019-2024
Table 23 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 24 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
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The following categories and subcategories are included:

Processed Meat, Seafood and Alternatives to Meat

      • Shelf Stable Processed Red Meat
      • Shelf Stable Processed Poultry
      • Chilled Processed Red Meat
      • Chilled Processed Poultry
      • Frozen Processed Red Meat
      • Frozen Processed Poultry
    • Shelf Stable Seafood
    • Chilled Processed Seafood
    • Frozen Processed Seafood
    • Chilled Meat and Seafood Substitutes
    • Frozen Meat and Seafood Substitutes
    • Shelf Stable Meat and Seafood Substitutes
  • Tofu and Derivatives

Processed Meat, Seafood and Alternatives to Meat

This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.

See all of our definitions
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This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.

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