Over the forecast period, the processed meat, seafood and alternatives to meat category is projected to record a mixed performance, with processed red meat showing stagnant growth as consumers move to the less expensive option of poultry. Processed poultry and seafood are also benefiting from being perceived as healthier sources of protein than processed red meat.
With demand for meat being challenged by rising consumer concerns around sustainability and growing awareness of the environmental costs of livestock farming, manufacturers should continue to invest in highlighting their sustainable sourcing methods and regionality. For example, Glenhaven, one of the leading players in frozen processed poultry, communicates the Irish origins of its offerings across its packs.
In October 2024, the EU Commission proposed a delay for the EU deforestation regulation (EUDR). If passed, the EUDR is expected to be implemented for large companies at the end of 2025, banning imports into the EU of cocoa, coffee, cattle, soy and other commodities that contribute to deforestation or forest degradation worldwide.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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