The depreciation of the naira and rising import costs have created opportunities for local producers to establish a stronger foothold in the processed meat and seafood market. Categories like shelf-stable seafood, which lack local manufacturing presence, are particularly ripe for development by domestic firms.
An expected stabilisation of the naira and broader economic recovery will significantly impact this category, allowing consumers to increase spending on convenient, ready-to-cook products. Stabilised prices are likely to improve margins for manufacturers, enabling them to invest in promotional activities and new product launches.
Frozen processed poultry is poised to lead growth over the forecast period, driven by its affordability and convenience. As urbanisation progresses, lifestyles are becoming increasingly fast-paced, with frozen poultry emerging as a staple for time-pressed households.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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