The processed meat, seafood and meat alternatives category in Switzerland is expected to record positive growth, in both retail value and volume terms, across the forecast period. The demand for processed meat, seafood and alternatives to meat is expected to be influenced by the increasing focus on health and wellness among Swiss consumers.
As consumer awareness around animal welfare and sustainability continues to grow, there will be an increasing emphasis on domestic or regional labels. For many consumers, these are perceived as a reliable indicator of ethical practices and responsible sourcing.
Private label player Migros Genossenschaftsbund eG is expected to maintain its leadership position in the processed meat and seafood market over the forecast period, closely followed by Coop Genossenschaft. As with other packaged food categories, these major grocery retailers are likely to continue benefiting from their trusted, three-tiered private label offerings, which cater to a broad range of consumer preferences and price points.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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