The high inflation experienced during the period of 2022-2023, which had not been witnessed for decades, served as a harsh lesson for households. As a result, many tightened their belts and remained cautious, even as consumer sentiment improved.
Consumers’ increasing focus on responsible wine consumption, underpinned by rising health awareness and concerns about the prevalence of cheap, poor-quality wines, is amongst the factors limiting volumes in wine at the beginning of the forecast period. This situation is amongst the factors placing growing pressure on players to drive up value.
Non-alcoholic wine is projected to see dynamic volume growth over the forecast period. This is mainly because sales are emerging from a very low base, as it remains a niche area represented by a small handful of products.
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Understand the latest market trends and future growth opportunities for the Wine industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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