Hungarian wine producers face a complex challenge in the years ahead as they strive to promote quality wine consumption while responding to mounting societal pressure for responsible drinking. Sales of wine are expected to decline in volume terms in 2025, with only modest recovery projected over the forecast period.
Hungary’s wine industry stands at a pivotal crossroads, where advancing wine quality must go hand in hand with addressing the country’s persistent public health concerns particularly high levels of alcoholism. As the market shifts toward more premium offerings, producers and policymakers alike face the challenge of fostering a culture of wine appreciation that prioritises moderation, sophistication and quality over excess.
Amid rising production costs and fluctuating grape prices, Hungarian wineries are increasingly shifting their innovation focus away from technical winemaking improvements and toward strategic branding, packaging and consumer engagement. This mirrors a broader trend across the global wine industry, where emotional connection, storytelling, and aesthetic appeal have become powerful differentiators in a crowded marketplace.
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Understand the latest market trends and future growth opportunities for the Wine industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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