Total volume sales of wine are expected to rebound, to grow at a moderate pace through the forecast period. The anticipated economic recovery is set to drive higher discretionary spending levels.
Sustainability is a growing trend in wine in New Zealand, with many producers prioritising eco-friendly practices to reduce their environmental impact and appeal to eco-conscious consumers. This commitment to sustainability spans from vineyard management to wine production, with an emphasis on organic, biodynamic farming and carbon footprint reduction.
Wine in New Zealand holds significant innovation potential in non/low alcohol wine, driven by changing consumer preferences and an increasingly health-conscious population. As the global demand for healthier lifestyle choices increases, New Zealand wineries are exploring creative ways to produce high-quality, alcohol-free alternatives that retain the complex flavours and characteristics of traditional wines.
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Understand the latest market trends and future growth opportunities for the Wine industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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