Over the forecast period, the leading players in wine in New Zealand will need to pay special attention to their sustainability goals and whether these targets are being met as increasing numbers of local consumers look to reduce the environmental impact of their consumer choices. This applies especially to products derived from industries that rely on agricultural practices and the impact of these practices on the land.
Wine is set to register static volume growth in both off-trade and on-trade terms over the forecast period as evolving consumption habits and patterns are unlikely to be favourable for category sales. In particular, consumers are becoming more health-focused and this makes them more selective about the food and drink they consume, with the unhealthy image of alcoholic drinks generally meaning that negative consumer perceptions of wine will inevitably be an issue during the forecast period.
While overall volume sales of wine are expected to remain stagnant over the forecast period, sparkling wine and still rosé wine are likely to record positive volume growth. Sparkling wine has an increasingly important role to play as a celebratory drink and it is likely to continue being consumed during a variety of celebrations and on special occasions and holidays.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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