Wine consumption in Denmark will gradually weaken over the forecast period as consumers seek drinks with less/zero alcohol and lower ABV. The strongest declines in volume sales will occur in still red wine and fortified wines.
Sparkling and rosé wine face solid growth prospects as these wines respond better to the tastes of younger Danish adults. The lighter taste and appeal of still rosé wine, particularly during warmer months, is expected to contribute to volume growth.
Innovation in wine is expected to revolve around packaging and offering a constant flow of new wines and wine types. In wines, storytelling of the brand will become increasingly more important as consumers like the idea of buying from specific vineyards steeped in history and traditions.
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Understand the latest market trends and future growth opportunities for the Wine industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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