Overall demand for wine is set to grow over the forecast period, driven by the increasing popularity of sparkling and still rosé wine. While total wine volumes may stagnate during the forecast period due to some areas experiencing declines, still rosé wine, sparkling wine, and still light grape wine are expected to see positive growth.
Red wine, while remaining the largest category, is projected to see a small decline in volume sales as consumers increasingly favour alternatives like rosé wine. Rosé wine is anticipated to experience significant growth during the forecast period, transitioning from a seasonal summer drink to a year-round favourite.
The health-conscious trend among Danish consumers is expected to drive increased demand for new organic and non-alcoholic wine products. Non-alcoholic wine is projected to experience strong growth, although it will remain a relatively marginal category compared to alcoholic counterparts.
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Understand the latest market trends and future growth opportunities for the Wine industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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