Wine sales will maintain a positive pattern over the forecast period, albeit at conservative levels. The economic outlook is not overly optimistic, at least in the short term, and will continue to be influenced by political decisions and a dogged government that insists on tax and labour reforms that will continue to have a significant impact on the employment and operation costs of the different economic sectors, by increasing the burden to companies.
In the past two years, wine culture in Colombia has stepped back. Previously, there was a growing interest among consumers who were becoming more knowledgeable and eager to explore different wines.
Innovation in wine is more likely to stem from imported products. In Colombia, younger generations are increasingly interested in learning about wine, its origins, and its production characteristics, making them an appealing target for the development of new wines.
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Understand the latest market trends and future growth opportunities for the Wine industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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