Sales of wine are expected to recover and rise in volume terms over the forecast period, with a rebound set to begin from 2025. However, the industry is set to lose ground against beer, which benefits from a more favourable cost structure, superior levels of innovation, and reduced environmental impact.
In October 2023, the Institute for Viticulture Verification (IVV) revised its definition of wines, permitting the production of alcohol-free wine on the basis that it derives from the fermentation of fresh grapes. In response to the growing trend towards reduced alcohol consumption, leading wineries have invested in dealcoholisation facilities to produce non-alcoholic wine varieties.
Malbec is the hallmark of Argentinian wine production. Despite this, many wineries are looking to explore new blends and grape varieties, such as Cabernet Franc, Bonarda, and Criolla.
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Understand the latest market trends and future growth opportunities for the Wine industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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