Total volume sales of wine are set to fall across the forecast period, with a volume decline expected in both the on and off-trade. Wine is expected to maintain some momentum in the early part of the forecast period, though growth is likely to slow again thereafter.
Sustainability will continue to be a key focus for producers and consumers across the forecast period, and the demand for organic and sustainable wines is expected to grow. The increased emphasis on sustainable characteristics and transparency in communication can provide a point of attraction for younger adults of legal drinking age, who are taking a growing interest in the production of the products they buy.
Alternative formats to the traditional glass bottle, such as canned wine and bag-in-box, will gradually be gaining visibility and consumer interest over the forecast period. The growth of these formats supports broader efforts to modernise the image of wine, particularly still wine.
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Understand the latest market trends and future growth opportunities for the Wine industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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