Volume sales of wine in Guatemala are expected to rise steadily over the forecast period, albeit at a fairly modest pace This is due to wine still occupying a relatively niche position in the market compared to more culturally entrenched alcoholic beverages such as beer, rum, and aguardiente, which remain more popular among the broader population.
The wine market in Guatemala primarily targets middle- and high-income consumers - segments that tend to have greater exposure to wine culture through international travel and view wine consumption as a symbol of social status and sophistication. Recognising this, leading importers are capitalising on the growing interest in wine by organising more events and tastings which not only help promote newly imported labels but also reinforce wine’s aspirational appeal.
Increasing consumer knowledge about wine is driving demand for higher-quality, international products. Consequently, leading wine importers are focusing on bringing premium selections to the market, in order to cater to a growing audience.
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Understand the latest market trends and future growth opportunities for the Wine industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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