Wine will see further volume growth over the forecast period, though not as high as in 2023. That being said, the wine culture is expected to continue growing and developing in Guatemala, with players and retailers likely to continue investing in education and awareness campaigns to help improve knowledge about wine.
The export of Spanish wines to Guatemala has exhibited robust growth, with volume sales almost doubling from 2020 to 2023. This surge in imports has put Spain as the second-largest supplier of wine to Guatemala, contributing to about a fifth of total imports.
The distribution of wine in retail channels is anticipated to remain relatively stable over the forecast period. While supermarkets will continue to lead, they do not provide the same experience for discerning consumers as smaller wine shops and distributors will also focus on establishing more intimate settings, where they can organise tastings.
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Understand the latest market trends and future growth opportunities for the Wine industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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