Wine volume sales in Bulgaria are expected to continue on a positive growth trajectory, supported by the growing preference for lower-alcohol drinks particularly among younger consumers. Additionally, the country’s evolving wine culture and the development of wine tourism will further fuel interest in the category.
Shifts in weather patterns are affecting the growing season and production cycles within vineyards in Bulgaria, posing challenges for local producers and contributing to sustained high wine prices. As a result, sales of imported wines from large-scale producers offering more competitively priced options are likely to increase.
The trend towards non-alcoholic wines is expected to gain momentum throughout the forecast period. Although this category currently represents only a small proportion of total wine sales, it has, according to industry sources, experienced impressive growth within the last year, albeit from a small base.
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Understand the latest market trends and future growth opportunities for the Wine industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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