Total volume sales of wine are expected to continue to fall in South Korea in 2025, and indeed throughout the forecast period, with negative CAGRs for both the on-trade and off-trade channels. This decline will primarily be driven by changing consumer drinking habits, economic challenges, and the shifting preference towards other alcoholic drinks.
While wine in South Korea is expected to decline in total volume terms, a notable shift towards everyday and more casual wine consumption is expected to emerge. Traditionally, wine in South Korea has been associated with special occasions, celebrations, and fine dining, but consumer preferences are gradually evolving to include more informal and accessible wine drinking habits.
AI is revolutionising the way in which consumers discover, purchase, and experience wine, particularly through AI-driven recommendation platforms and smart retail solutions. Apps like Vivino and Wine-Searcher have become essential tools for consumers, offering instant access to wine reviews, pricing, and pairing suggestions based on machine learning algorithms that analyse vast amounts of user-generated data.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!