Carbonates in Brazil is expected to maintain solid but slowing off-trade volume growth rates over the course of the forecast period. The competitive scenario is expected to become fiercer, with more launches of adult non-alcoholic carbonates.
As the consumption of carbonates has levelled off in more developed nations, players are shifting their focus to emerging markets, where populations are particularly influenced by the major multinational brands. International carbonates brands such as Coca-Cola and Pepsi are often seen as aspirational, associated with modernity and prosperity.
With progressive implementation projected up to 2033, a reform led by the current government is discussing how to decrease taxes on basic and healthy foods, and increase taxes on processed foods and other products considered to pose risks to health. In soft drinks, energy drinks, carbonates with added sugar, and most industrialised juices are expected to suffer a notable impact on final prices.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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