Since its launch in early 2022, OOHA has rapidly increased its share, leveraging the strong distribution of Swire Pacific Ltd. OOHA offers three unique flavours—Yuzu Sea Salt, Peach Oolong Tea, and Lemon Honey.
Carbonate manufacturers will continue to develop added-value products over the forecast period to maintain consumer interest in their brands, while competing with other types of soft drinks. For example, given the positive reception for Hey Song Sarsaparilla Plus – which appeared in May 2023 – and the growing threat from home carbonation systems, such as SodaStream, more players are likely to introduce fizzier varieties with higher levels of carbonation.
Across the review period, imported carbonated beverages saw a rise in Taiwan. According to government import data, Japan, Australia, and South Korea are the primary sources of these imported drinks, and this trend continues to gain momentum over the forecast period.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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