The outlook for domestic carbonates brands in Tunisia remains promising, as they are expected to continue gaining market share over the forecast period. The boycott of Coca-Cola brands in 2024 has provided a significant impetus for these companies to innovate and enhance their appeal to local consumers.
The reduced sugar carbonates category is anticipated to be a key growth area in Tunisia over the forecast period, reflecting the rising awareness of health and wellness among consumers. In 2023 and 2024, Société Frigorifique et Brasserie de Tunis (SFBT), the market leader, has launched four new reduced sugar products, including Fanta Reduced Sugar, Boga Lime Reduced Sugar, and Boga Cider Reduced Sugar.
Despite the opportunities for growth in specific areas, the carbonates category as a whole is projected to experience stagnation in volume sales over the forecast period. Contributing factors include the continued erosion of purchasing power among Tunisian consumers, significant price increases for carbonates, and the growing shift towards healthier beverages.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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