Following several years of notable price rises in the market, players in carbonates will need to focus more on understanding how consumers react to price shifts and the likely effect on sales moving forward. Brands in this category recognise the importance of innovation and the development of new products to protect their revenue in a market in which differences between categories are becoming less distinct, and consumers are increasingly pursuing alternative and inventive products.
With health and wellness becoming increasingly important to consumers, carbonates is encountering strong competition from various other soft drinks categories, particularly from brands that are marketed as healthy choices for everyday living, such as many sports drinks, energy drinks, and other functional products. These offerings leverage the “food as medicine” idea to persuade consumers that regular consumption is necessary to achieve any health benefits.
The recovery of on-trade volume sales was crucial in the overall performance of carbonates in the US towards the end of the review period, as consumers returned to restaurants and other foodservice outlets post-pandemic. The higher prices in this channel mean that consumers are more mindful of their spending.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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