During the forecast period, off-trade volumes are expected to remain stable, with notable differences in trends across the standard and reduced-sugar carbonate segments. Standard carbonates are likely to decline in volume as consumers increasingly opt for reduced-sugar alternatives, which are forecasted to see healthy growth.
The economic recovery is anticipated to bolster on-trade sales, as consumers increasingly return to out-of-home dining and socialising. In the on-trade channel, there is likely to be a greater availability of premium carbonates, including products from local microbreweries.
As competition intensifies across the broader soft drinks market, carbonated drinks are likely to see an increase in hybrid product launches. These innovative offerings could include wellness-focused carbonates with added health benefits or carbonates that incorporate energy-boosting or sports drink qualities.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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