Over the forecast period, the carbonates category is expected to exhibit minimal growth in consumer demand, with both off-trade retail volume and value sales projected to increase only marginally. The maturity of most carbonates subcategories, combined with the declining popularity of sugary beverages and negative demographic trends, is likely to constrain growth potential.
Tonic water, mixers, and other bitters are set to maintain their position as the fastest-growing areas within carbonates over the forecast period. The enduring appeal of the Schweppes brand, bolstered by recent innovations such as Schweppes Pink Mixer Style, has invigorated the category and spurred interest in both regular and reduced sugar variants.
In contrast to the robust prospects for tonic water and mixers, regular cola carbonates and other regular carbonates categories are expected to face intensified challenges over the forecast period. The increasing consumer awareness of the adverse health effects of excessive sugar consumption is projected to accelerate the shift away from sugary beverages.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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