The carbonates industry’s strategy is to strengthen the positioning of its reduced sugar options. Leading manufacturers are increasingly investing in connecting with younger consumers, recognising that preferences for specific tastes and flavours are often formed early in life.
As in other markets in the region, the resumption of socialising post-pandemic has resulted in a rising interest in distilled spirits like gin, which are usually consumed with mixers such as tonic water and ginger ale. This trend has driven sustained retail volume growth of mixers and encouraged FEMSA Comercio SA de CV to launch the Schweppes brand in the Guatemalan market in 2024.
A common strategy of most carbonates companies is to continue moving towards achieving their sustainability goals over the forecast period. In 2023, Coca-Cola, through its regional bottler FEMSA Comercio SA de CV, launched 500ml “universal” (returnable) bottles in Guatemala.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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